Why Choose Forge Restoration

David Hendrix is a dynamic leader renowned for his visionary stewardship as CEO, driving organizations towards unparalleled success. With an unwavering commitment to fostering a culture of innovation and inclusivity, he has redefined leadership paradigms, inspiring teams to transcend boundaries and achieve extraordinary results.

Under his guidance, companies have experienced exponential growth, propelled by strategic initiatives and a relentless pursuit of excellence. Hendrix’s adeptness in navigating mergers and acquisitions (M&A) has been instrumental in expanding business horizons, forging synergies, and capitalizing on emerging opportunities. His strategic acumen and keen foresight have not only solidified market presence but also propelled entities to new heights of competitiveness and sustainability. Beyond boardrooms, David Hendrix is a catalyst for organizational transformation, fostering an environment where creativity thrives and talents flourish.

His commitment to driving both bottom-line results and a positive corporate culture exemplifies his holistic approach to leadership, earning him acclaim as a trailblazer in the corporate landscape. Recently, we secured financial backing from a growth-oriented investment firm, propelling us to seek partnerships with like-minded businesses to establish a restoration platform of significant scale across Texas and neighboring markets.

Jarrod Watson is a seasoned financial executive with over 22 years of experience in leadership, financial management, mergers and acquisitions (M&A), and strategic development. Currently serving as the Chief Financial Officer at Forge Restoration, Jarrod is instrumental in driving the company’s financial strategy and operational efficiency.

Throughout his career, Jarrod has held pivotal roles in various industries, including telecommunications, construction, healthcare, and technology. Notably, he served as CFO at Addvantage Technologies Group, where he led financial operations and strategic initiatives. At Southland Holdings, he played a key role in financial planning and analysis, contributing to the company’s growth and operational success. His tenure at Pizza Hut as Head of Business Analytics and Forecasting further honed his expertise in data-driven decision-making and strategic planning.

Jarrod’s leadership is characterized by a collaborative approach, fostering cross-functional teams to achieve organizational goals. His strategic insights have been pivotal in navigating complex financial landscapes, ensuring sustainable growth, and enhancing shareholder value. With a strong foundation in financial management and a proven track record in M&A, Jarrod continues to drive innovation and excellence in the companies he serves.

With over a decade of experience at Cotton GDS, currently serving as Vice President of Sales and Operations, James contributes to driving B2B growth, operational efficiency, and new business development. His work enables the organization to identify and capitalize on market opportunities while fostering strategic partnerships and enhancing client relationships.

Known for his expertise in sales, B2B strategies, and operational leadership, the team focuses on delivering tailored solutions that improve profitability and expand market reach. Certified by IICRC, his approach balances data-driven decision-making with innovative strategies to achieve sustainable growth in competitive industries.

Jonathan Nichols is an executive marketing leader specializing in scalable growth strategies across multi-unit business models. As Vice President of Marketing at Forge Restoration, he leads national marketing strategy and execution, overseeing the full marketing ecosystem to drive measurable revenue growth, brand expansion, and operational alignment across the organization.

Jonathan has spent the majority of his career building and scaling marketing systems for industry-leading service platforms within the Neighborly Brands umbrella and Apex Service Partners. Prior to joining Forge, he played a key role in developing and scaling in-house marketing infrastructure that drove record growth during his time at Apex.

Jonathan’s approach is grounded in connecting strategy to execution, ensuring that performance at every level of the funnel translates into real outcomes while preserving the grassroots foundation that partnering brands were built on. Proven systems have driven real results, enabling partnering brands to execute national strategy in a way that wins locally.